AI for Sales and Business Development
Close more deals — with AI that saves time and amplifies your results
Format: In-person, London
Dates: 3 September 2025, 09:00–17:00
Price: £595 + VAT
You will learn:
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This hands-on course gives you the tools to:
You’ll walk away with real prompts, practical use cases, and the confidence to continue exploring AI’s full potential in your sales work.
Program Overview
DAY 1 – Foundations & Prospecting with AI▼
- Welcome & introduction: Why AI matters in sales and what’s changing
- Tools & Prompting: ChatGPT, Copilot, basics of prompt writing
- Exercise: Write your first effective sales prompt
- AI for Prospecting: Find leads, gather data, identify decision-makers
- Live demo: Build a lead list and research a target company
DAY 2 – AI in Meetings & Sales Messaging▼
- Meeting Prep & Follow-Up: Build agendas, take notes, summarise actions with AI
- Hands-on: Prepare for an upcoming sales meeting using AI
- Sales Copywriting: Personalised emails, pitches, LinkedIn posts
- Audience Adaptation: Tailoring tone and messaging with AI
- Campaign Writing: Create a campaign or cold outreach email
- Wrap-up: Lessons learned, next steps, and Q&A
Participant Feedback
“I left the session with actual prompts I now use daily. Way more useful than I expected.”
– Account Manager, Tech
“Best training we’ve had this year. Super practical, no fluff – just stuff that works.”
– Sales Director, B2B SaaS
Included in the Course
- ✓ Digital program workbook (printed upon request)
- ✓ Hands-on GPT use during sessions
- ✓ Certificate of completion
- ✓ Access to post-course materials and templates
- ✓ Strategy call follow-up option
Meet your course leader

Sebastian Engstrom is a sales strategist and AI trainer who helps B2B sales teams work faster and smarter with AI. As founder of Hyper, he’s trained hundreds of professionals on using tools like ChatGPT to drive real results — from smarter outreach to more effective meetings.
With a background in performance, consulting, and behavioural design, Sebastian combines strategic insight with hands-on application. His trainings are known for being concrete, energising, and immediately useful.
Sebastian’s approach is all about cutting through the AI noise and giving teams what they actually need to win deals and save time. You’ll walk away with tools, clarity, and momentum.
Outside of client work, you’ll find him exploring performance systems, cycling, or playing padel.
Ready to transform how you sell with AI?
We don’t do mass cohorts. Each group is small – so you can walk away with real outcomes.