AI for Sales Managers and Heads of Sales – Streamline and Optimise Your Sales and business processees

AI for Sales and Business Development

Close more deals — with AI that saves time and amplifies your results

Format: In-person, London
Dates: 3 September 2025, 09:00–17:00
Price: £795

You will learn:

Why AI is becoming an essential tool in modern sales roles

How to use ChatGPT, Copilot and other tools to save time and boost performance

Creating prompts that actually work – and applying them to real sales scenarios

Streamlining prospecting, lead list building and decision-maker identification with AI

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Preparing and following up sales meetings with AI-generated agendas and notes

Crafting high-impact sales copy, outreach emails and campaigns with AI

Adapting tone and messaging to suit your audience and channels

Summarising and documenting meetings efficiently using AI

This hands-on course gives you the tools to:

Prospect and research more efficiently

Automate manual work

Create content that drives conversions

Experiment confidently with AI in your daily workflow

You’ll walk away with real prompts, practical use cases, and the confidence to continue exploring AI’s full potential in your sales work.

Program Overview

09:00–12:00 – Morning: AI for Prospecting & Workflow Automation▼

Module 1 – Welcome & Context: Why AI matters in modern sales
Module 2 – Tools & Prompting: ChatGPT, Copilot, and how to write effective prompts
Module 3 – Prospecting with AI: Build lead lists, find decision-makers, research accounts
Live Demo: Research with you IDP and build a lead list in real time
Breakout Exercise: Use AI to find and qualify prospects for your business

13:00–17:00 – Afternoon: AI for Meetings, Messaging & Campaigns▼

Module 4 – AI for Meeting Prep & Follow-up: Generate agendas, take notes, summarise actions
Breakout Exercise: Prepare for a real sales meeting using AI
Module 5 – Sales Copywriting: Personalised emails, pitches, and LinkedIn messaging
Module 6 – Tone & Channel Adaptation: Match voice to platform and persona
Module 7 – Campaign Building: Create campaigns that work.
Wrap-up & Q&A: Recap learnings, set next steps, and unlock access to your AI Sales Toolkit

Participant Feedback

“I left the session with actual prompts I now use daily. Way more useful than I expected.”
– Account Manager, Tech

“Best training we’ve had this year. Super practical, no fluff – just stuff that works.”
– Sales Director, B2B SaaS

Included in the Course

✓ Digital program workbook (printed upon request)
✓ Hands-on GPT use during sessions
✓ Certificate of completion
✓ Access to post-course materials and templates
✓ Strategy call follow-up option

Meet your course leader

Sebastian Engstrom

Sebastian Engstrom is a sales strategist and AI trainer who helps B2B sales teams work faster and smarter with AI. As founder of Hyper, he’s trained hundreds of professionals on using tools like ChatGPT to drive real results — from smarter outreach to more effective meetings.

With a background in performance, consulting, and behavioural design, Sebastian combines strategic insight with hands-on application. His trainings are known for being concrete, energising, and immediately useful.

Sebastian’s approach is all about cutting through the AI noise and giving teams what they actually need to win deals and save time. You’ll walk away with tools, clarity, and momentum.

Outside of client work, you’ll find him exploring performance systems, cycling, or playing padel.

Ready to transform how you sell with AI?

We don’t do mass cohorts. Each group is small – so you can walk away with real outcomes.