AI for Content Creators and Communicators
Master modern content workflows – and get hands-on with the tools transforming your work.
Format: In-person, London
Dates: 2 September 2025, 09:00–17:00
Price: £795 + VAT
What you’ll learn:
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This course is for:
Marketing professionals, communicators, and anyone working with content creation, internal or external communications, or brand messaging. No prior AI experience required.
Course Objectives:
You’ll leave with:
Programme Overview
09:00 – Introduction▼
- Welcome, introductions, and course overview
09:15 – AI in Communication▼
- Why staying updated is crucial in the age of AI
- Overview of AI tools relevant for communication professionals
09:45 – Writing Effective Prompts▼
- Keys to writing high-performing prompts
- Adapting tone of voice to match your brand
- Walk-through of prompt
10:30 – Workshop Part 1: Tools & Use Cases▼
- ChatGPT (text)
- DALL·E & Midjourney (images)
- Runway ML (video)
- Copilot (Microsoft Office integration)
- Other specialised tools
Hands-on practice with:
Brief overview of additional current tools
13:00 – AI for Planning, Creation & Analysis▼
- In-depth look at how AI supports content strategy and execution
- Examples of successful and failed implementations
14:00 – Workshop Part 2: Tool Deep Dive▼
- Choose your focus area: planning, production or analysis
- Work independently using one selected AI tool with instructor guidance
15:30 – Implementing AI in Daily Work▼
- Real-world examples of implementation across teams and roles
- Processes and routines to embed AI usage in your workflows
16:30 – Summary & Reflections▼
- Key takeaways
- Open discussion and Q&A
Course Includes
- ✓ Digital course workbook
- ✓ Hands-on AI tool usage
- ✓ Certificate of completion
- ✓ Access to post-course materials
- ✓ Option for 1:1 follow-up strategy session