Privacy Policy

Last updated: April 20, 2025

We at Hyper value your privacy. This Privacy Policy describes how we collect, use, and protect your personal data when you interact with our website, services, and communications.

1. Who We Are

Hyper is a creative AI and strategy consultancy based in the UK. We specialise in helping teams leverage generative AI in marketing, customer service, and internal operations. This Privacy Policy applies to our website and any associated platforms or tools we operate.

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Contact details: name, email address, phone number
• Professional information: job title, organisation, industry
• Website data: IP address, browser information, device type, usage logs
• Communication data: correspondence you have with us, including via email or forms
• Event and training data: registration details, feedback, and attendance records

3. How We Use Your Data

Your data is used to:

• Provide and improve our services
• Register you for events or training
• Send relevant information and marketing communications
• Analyse usage and engagement to optimise our site
• Comply with legal obligations

We do not sell your personal data.

4. Legal Grounds for Processing

We rely on the following legal bases:

• Consent – when you subscribe or opt-in
• Contract – for service delivery
• Legal obligation – where required
• Legitimate interest – for business insights, improvements, and communication

5. Sharing and Third Parties

We may share your data with:

• Service providers (e.g. CRM, analytics tools, email platforms)
• Event partners or collaborators
• Public authorities if required by law

All data shared with third parties is handled under strict data protection agreements.

6. Data Storage and Retention

We store data within the EU/EEA and use safeguards like encryption and access controls. Data is retained only as long as necessary for the purposes described, or as required by law.

7. Your Rights

You have the right to:

• Access your data
• Request correction or deletion
• Withdraw consent at any time
• Object to processing
• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at [email protected].

8. Cookies

We use cookies to improve your experience, including for analytics and personalisation. You can control cookie settings via your browser.

9. Changes to This Policy

We may update this Privacy Policy occasionally. The most recent version will always be available on our website.

Contact

If you have questions about this Privacy Policy, email us at [email protected].